Relying on the intangible culture heritage of Piyun Hui Mansion Cuisine, Piyun Mountain Villa in She County has identified its goal of making itself into a national catering brand by enhancing its operation strategy of focusing on catering, ensuring the steady growth of economic benefits and gradually promoting expansion operation. With its efforts, it has succeeded in developing seven direct-sales companies including HuangshanPiyun Catering Culture Co., Ltd. (PiyunBaibian Feast), HuangshanPiyun Hui Mansion Cuisine Restaurant, Huangshan Municipal Huanshan Hui Mansion Hotel and Hefei Piyun Hui Mansion Cuisine Culture Co., Ltd. Moreover, after developing a series of Hui Mansion Cuisine, including “Taibai Fish Head” and “PiyunBaibian Feast,” Piyun Mountain Villa has won the honorary title of “Anhui Famous Brand” “China Hui Cuisine Famous Brand” “Anhui Provincial Catering Enterprise” and “Huangshan Mayor’s Quality Award,” and has been successfully selected as “Intangible Culture Heritage Internship Base in Huizhou Cultural and Ecological Protection Experimental Zone.”
